Terms of Use

1. Acceptance of Terms

These Terms of Use ("Terms") constitute a legally binding agreement between you and The Pursuit of Bella, Inc. ("Company," "we," "us," or "our") governing your access to and use of www.thepursuitofbella.com (the "Site"). These Terms incorporate our Privacy Policy by reference.

We reserve the right to modify these Terms at any time. Changes are effective upon posting. Your continued use of the Site after changes are posted constitutes your acceptance.

2. Age Restriction & Eligibility

THIS SITE IS INTENDED EXCLUSIVELY FOR INDIVIDUALS WHO ARE OF LEGAL DRINKING AGE IN THEIR JURISDICTION OF RESIDENCE. By accessing this Site, you represent and warrant that:

• You are at least 21 years of age (if located in the United States), or of legal drinking age in your country or jurisdiction of residence, whichever is greater
• You have the legal capacity to enter into a binding agreement
• You are not accessing this Site from a jurisdiction where alcohol advertising or promotion is prohibited

We reserve the right to request proof of age at any time and to terminate access for any user who cannot verify their age. Any false representation of age is a material breach of these Terms.

3. Permitted Use

Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Site for your personal, non-commercial purposes. You may:

• Browse and view Site content
• Share links to publicly accessible pages

4. Prohibited Conduct

You agree not to:

• Use the Site if you are under the legal drinking age in your jurisdiction
• Use the Site for any unlawful purpose or in violation of any regulations, including those governing alcohol advertising
• Reproduce, distribute, modify, create derivative works of, or publicly display any Site content without our express written permission
• Use automated means (bots, scrapers, crawlers) to access or collect data from the Site
• Attempt to gain unauthorized access to any portion of the Site or any related systems
• Upload or transmit viruses, malware, or other harmful code
• Impersonate any person or entity or misrepresent your affiliation
• Harass, threaten, or harm other users or third parties
• Use the Site to advertise or solicit business without our express written consent
• Engage in conduct that could damage, disable, overburden, or impair the Site

5. Responsible Consumption Notice

We are committed to the responsible promotion of our products. We encourage all visitors to drink responsibly. Do not drink and drive. The content on this Site is for informational and promotional purposes only and is not intended to encourage irresponsible alcohol consumption.

If you or someone you know has a problem with alcohol, please contact the SAMHSA National Helpline at 1-800-662-4357 (US) or a local support resource in your jurisdiction.

6. Intellectual Property

All content on this Site — including but not limited to text, graphics, logos, images, audio clips, video, data, and software — is the property of the Company or its content suppliers and is protected by applicable copyright, trademark, and other intellectual property laws.

The Pursuit of Bella, its logo and related marks are trademarks or registered trademarks of The Pursuit of Bella Inc. You may not use our marks without our prior written consent.

Nothing in these Terms grants you any right, title, or interest in any intellectual property owned by or licensed to the Company.

7. Third-Party Links & Services

The Site may contain links to third-party websites or services. These links are provided for your convenience only. We do not endorse, control, or assume responsibility for the content, privacy practices, or terms of any third-party sites. Your use of third-party sites is at your own risk and subject to their respective terms.

8. Disclaimers of Warranties

THE SITE AND ALL CONTENT ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, WE DISCLAIM ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND TITLE. WE DO NOT WARRANT THAT THE SITE WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.

9. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL THE COMPANY, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, OR LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES ARISING OUT OF OR RELATED TO YOUR USE OF OR INABILITY TO USE THE SITE, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR TOTAL CUMULATIVE LIABILITY TO YOU FOR ANY CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS OR THE SITE SHALL NOT EXCEED THE GREATER OF (A) $100 OR (B) THE AMOUNTS YOU HAVE PAID TO US IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.

10. Indemnification

You agree to indemnify, defend, and hold harmless the Company and its officers, directors, employees, agents, and licensors from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising out of or related to: (a) your use of the Site; (b) your violation of these Terms; (c) your violation of any applicable law or regulation; or (d) your infringement of any third-party rights.

11. Governing Law & Dispute Resolution

These Terms shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law provisions.

Any dispute arising out of or relating to these Terms or the Site shall be resolved exclusively in the state or federal courts located in California and you consent to personal jurisdiction in such courts.

12. Compliance with Alcohol Laws & Export

You are solely responsible for ensuring that your access to and use of this Site complies with all applicable local, state, national, and international laws, regulations, and ordinances governing alcohol advertising, promotion, and consumption in your jurisdiction. This Site is not intended for use in jurisdictions where the content would be unlawful.

The Site and its content are controlled and operated from the United States. We make no representation that the Site is appropriate for use outside the United States.

13. Privacy

Your use of the Site is also governed by our Privacy Policy, available at https://www.thepursuitofbella.com/privacy-policy/, which is incorporated into these Terms by reference.

14. Digital Millennium Copyright Act (DMCA)

We respect intellectual property rights. If you believe any content on our Site infringes your copyright, please send a written notice to our designated DMCA agent at:

Attention Compliance Email: legal@bella-tequila.com

Your notice must include: (a) identification of the copyrighted work; (b) identification of the infringing material and its location on the Site; (c) your contact information; (d) a good faith statement; and (e) a statement of accuracy under penalty of perjury.

15. Severability & Entire Agreement

If any provision of these Terms is found to be unenforceable or invalid under applicable law, such provision shall be modified to the minimum extent necessary to make it enforceable, and the remaining provisions shall continue in full force and effect.

These Terms, together with the Privacy Policy and any other agreements expressly incorporated herein, constitute the entire agreement between you and the Company with respect to the Site and supersede all prior agreements and understandings.

16. Contact Information

For questions about these Terms, please contact us: